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Quatro razões pelas quais o fracasso é essencial para o sucesso


Todos nós falhamos; é uma parte inevitável da vida. É claro, ninguém gosta de falhar, e certamente não entramos em novos empreendimentos esperando falhar. Veja os custos potenciais: Tempo, dinheiro, e (perhaps worst of all) dignity. Mas, while failure doesn’t feel good, it is actually good for us.

Here at Knowledge SUCCESS, we’re always thinking of new ways to deliver family planning and reproductive health (FP/RH) information…and looking for ways to do this better. A few months back, we decided to try out a new way to share the latest FP/RH news and resources. We called it And Another Thing. We couldn’t always share the relevant and timely resource submissions we got each week in our newsletter Aquela Coisa, so we envisioned And Another Thing as our way to help those looking for more find it easily.

Despite a promising start, we analyzed various metrics—like page views of And Another Thing and clicks from our weekly Trending News newsletter where we promoted it—and made the decision to discontinue the series. It didn’t seem to land as the resource our audience wanted to see. Why invest our resources into it when we could be focusing on the type of content our readers could benefit from and use in their FP/RH work?

This was our reasoning for discontinuing the series. But instead of mourning this “failure,” we’re viewing it as an opportunity. To what? Read on.

Reflect

We stopped and looked back at why we started And Another Thing and how we did it. Even though the best decision was to discontinue the series, we still learned from the whole process. We learned about the type of content our audience wants to see and were reminded That One Thing is still a valuable resource; it picks out the one resource the FP/RH workforce should focus on that week.

“We are human beings at the end of the day. Success and failure are a part and parcel of our life.”

Hima Das

Celebrate

Two hands hold sparklersWe were brave enough to try something new, and we encourage others working in content creation and knowledge management for the FP/RH workforce to do the same. What’s a story without ups and downs? Failure makes us interesting, more relatable.

“I really don’t think life is about the I-could-have-beens. Life is only about the I-tried-to-do. I don’t mind the failure, but I can’t imagine that I’d forgive myself if I didn’t try.”

Nikki Giovanni

Learn

Overcoming failures teaches resilience, and resilience is a valuable skill. Even though this product didn’t land with all of our audiences, analytics showed us that it was useful to some of them. The low engagement as time went on doesn’t mean the next one won’t be a bigger hit. We’re determined to keep bringing you the types of resources you need as a member of the FP/RH workforce—the ones that our analytics have shown you love and use.

“I thank God for my failures. Maybe not at the time, but after some reflection. I never feel like a failure just because something I tried has failed.”

Dolly Parton

Inovar

Analytics showed us that the Knowledge SUCCESS audience was not using And Another Thing, therefore we acted. That One Thing’s engagement compared to And Another Thing’s showed us that our readers preferred That One Thing’s format and style. The curated resource brought to their inbox was favored over a long list of resources. Being able to draw these conclusions is an example of how failure breeds innovation. A better understanding of our readers’ preferences will spark ideas for our next products, ones our readers want to see and will find useful.

It’s so hard to say goodbye, and we’re grateful for your interest in And Another Thing. This beta test has taught us a lot. We can now focus on other ways to curate and deliver relevant and timely content to you. Stay tuned!

Planta brotos através de pranchas de madeira
Natalie Apcar

Diretor de Programa, KM & Communications, Conhecimento SUCESSO

Natalie Apcar é Diretora de Programas do Johns Hopkins Center for Communication Programs, apoiar atividades de parceria de gestão do conhecimento, Criação de conteúdo, e comunicações para o SUCESSO do Conhecimento. Natalie trabalhou para várias organizações sem fins lucrativos e construiu experiência em planejamento, implementação, e acompanhamento da programação de saúde pública, incluindo integração de gênero. Outros interesses incluem o desenvolvimento liderado pela juventude e pela comunidade, no qual ela teve a chance de se envolver como voluntária do Corpo de Paz dos EUA em Marrocos. Natalie é Bacharel em Artes em Estudos Internacionais pela American University e Mestre em Ciências de Gênero, Desenvolvimento, e Globalização da London School of Economics and Political Science.

Tykia Murray

Ex-editor-gerente de conteúdo digital, Conhecimento SUCESSO

Tykia Murray é ex-editora-gerente da Digital Content for Knowledge SUCCESS, um projeto global de cinco anos liderado por um consórcio de parceiros e financiado pelo Escritório de População e Saúde Reprodutiva da USAID para apoiar o aprendizado e criar oportunidades de colaboração e troca de conhecimento dentro da comunidade de planejamento familiar e saúde reprodutiva. Tykia é bacharel em Redação pela Loyola University Maryland e MFA pela University of Baltimore’s Creative Writing & Programa de Artes Editoriais.

Sônia Abraão

Scientific Editor, Saúde global: Revista Ciência e Prática

Sonia Abraham is the scientific editor for the Global Health: Science and Practice Journal and has been writing and editing for over 25 anos. She holds a Bachelor’s in Biological Sciences from the University of Maryland and a Master’s in Writing from Johns Hopkins.

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