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In-Depth Reading Time: 7 minutes

Using Knowledge Management for Advocacy and Impact

Insights from the 14th ECSA-HC Best Practices Forum and 73rd Health Ministers Conference


Advocacy can take many forms, but who would have thought that a “Fail Fest” could lead to the adoption of two significant resolutions by nine Ministers of Health from the East, Central, and Southern Africa (ECSA) region? This unexpected outcome emerged from the 14th ECSA-HC Best Practices Forum and 74th Health Ministers Conference, held in Arusha, Tanzania, from June 16th to 21st, 2024.

The Knowledge SUCCESS East Africa regional team, in partnership with ECSA-HC (East, Central, and Southern Africa Health Community), took an innovative approach to discussing Adolescent and Youth Sexual and Reproductive Health (AYSRH) program implementation. Rather than the usual presentation-style format known in many conferences, they organized a knowledge exchange event known as a “Fail Fest,” challenging four organizations to openly share their failures in regional and multi-country health program implementation and what they learned from those experiences. These organizations included the FP2030 East and Southern Africa (ESA) Hub, Eastern Africa National Networks of AIDS and Health Service Organisations (EANNASO), Nutrition International, and Partnership for Population and Development – Africa Regional Office (PPD-ARO).  The representatives included the Advocacy, Partnerships, and Engagement Manager, an SRH project lead, a thematic technical lead, and a program manager, who were each encouraged to be candid and vulnerable in their discussion of the challenges they faced, sparking a deeply engaging and informative session.

What is Fail Fest, Why Do We Love It, and How is it Conducted?

Fail Fests are an innovative approach that aim to support a culture of informal sharing among organizations. Knowledge SUCCESS has hosted several Fail Fests in recent years, including one at the 2022 International Conferences on Family Planning and in 2023 at the FP2030 Anglophone Focal Points Convening. Fail fests operate upon the idea that there is much to learn by normalizing the sharing of failures, and this can improve policy, research, and programming. 

group side meeting at conference

The knowledge SUCCESS team and the representatives from FP2030 and PPD-ARO in a working session crafting resolutions from the outcomes of the learning from failures session.

Knowledge SUCCESS has observed that often when one organization shares a failure, other organizations can relate to the shared experience, and collectively learn how to adapt lessons learned in coordination of regional health programs – and the case at this Fail Fest was not different.

In the format of a panel facilitated by the Knowledge SUCCESS team, guided by a set of what we call “curious questions,” the speakers spoke (a) of their incidences of failure, (b) to the insights of realizing these failures and what went into them being as such and (c) the correction and advice from these failures. The audience was also invited to contribute through interactive platforms and  moderator prompts. 

The discussion focused on themes of Policy Implementation, Advocacy, Program Implementation, and Integration of interventions. The “Aha” moments (or incidences of learning) from these varied experiences summed up as key takeaways from this Fail Fest session were reworked and summarized into actionable resolutions from the Best Practices Forum for consideration by the ECSA-HC to drive the AYSRH agenda forward in the region.

Knowledge SUCCESS team speaking at conference
The learning from Failures speakers session at the BPF, view from the audience.

Resolutions Adopted from the Fail Fest

From the session, two key resolutions were adopted by nine ministries of health to be implemented by both the ECSA-HC Secretariat and ECSA Member states :

  1. Integrate and Implement robust knowledge management systems as mechanisms for accelerated implementation of AYSRH Policies.
  2. Urge member states to commit to Regional/ Global AYSRH-related commitments including FP2030 goals and integrate FP/SRH components into national emergency preparedness and response plans to maintain service continuity.

Read about the specific deliberations and lessons learned from the two of the four participating organizations below.

Case Study: EANNASO

The Journey of the EAC SRH Bill: Advocacy, Challenges, and Lessons Learned

EANNASO has been actively advocating for the East African Community (EAC) Sexual and Reproductive Health (SRH) bill since 2017. Introduced as a private member’s bill in the 3rd East African Legislative Assembly (EALA), this bill aims to improve access to SRH information, services, and commodities within the EAC member states.

At first, EANNASO encountered backlash from parliamentarians who were uncomfortable with the ”rights-based” framing of the bill,  which further complicated advocacy efforts. Financing was a significant issue, hindering participation in EALA due to limited resources to support the prescribed parliamentary allowances and costs in the bill-making process.

Reintroduction and Continued Advocacy

In the 4th EALA, the bill was reintroduced for scrutiny and redrafting. Throughout this period, EANNASO conducted consultative forums and capacity-building sessions with members of parliament, partners, and the community. Through this iterative process, EANNASO learned the importance of establishing partnerships. 

Looking Forward: The 5th Assembly

The 5th EALA began in late June and has kicked off the process of re-strategizing and engaging for EANNASO’s effort to pass this bill. the bill Was reintroduced, and EANNASSO prepares to restart the advocacy process, including public education and EALA member education. Despite the challenges of the previous phases, EANNASO is coming to the 5th Assembly stronger from the experience, with a renewed determination and preparation of the legislative process.

Lessons Learned for EANNASO

EANNASO’s persistence and commitment resulted in many lessons learned that they uncovered and shared during the Fail Fest. These include:

Establish Meaningful and Strategic Partnerships:

Going forward, it is crucial to form strong partnerships to effectively communicate the necessity of the bill.

Utilize Evidence and Data for Advocacy:

Solid data and evidence are essential in advocating for policy changes.

Identify and Equip the Right Champions:

Finding the right people champion the effort and providing them with accurate knowledge and information is critical. Gaining experience from community members is also valuable.

Develop Strategic Messaging for Different Audiences:

Properly unpacking and tailoring communication messages for decision-makers, communities, and other stakeholders is vital.

Recognize the Lengthy Policy Process:

The policy process is lengthy and requires ample resources—human, time, and financial.

Maintain Persistence and Commitment:

Throughout our journey since 2017, persistence and commitment have been essential. Despite significant investments of time and money, partners can grow tired, and participation can wane. Identifying the right champions and maintaining dedication is crucial.

The SRH bill journey has been long and filled with challenges, but it has also provided valuable learning experiences. By applying these lessons, EANNASO is better equipped to advocate for the adoption of the EAC SRH bill and increase access to SRH information, services, and commodities in EAC member states.

conference panel
In Session: The learning from Failures panel at the BPF.

Case Study: FP2030

FP2030: Global Position, Country Engagement, and Linking and Learning

FP2030 builds on the global movement initiated by FP2020, aiming to ensure access to modern contraceptive methods for over 120 million women and girls worldwide. FP2030’s strategies include strengthening the capacity of focal points (youth, civil society organizations, and government) through SMART advocacy training, linking FP focal point structures to various platforms, and facilitating cross-learning forums among countries.

A Need for a Decentralized Approach

Initially, FP2030 had headquarters offices in Washington, D.C., focused on advocating for global political support, but this approach proved ineffective for various reasons. Country differences and contextual understanding around coordination of stakeholders varies from region to region. An approach more focused on specific regions could allow for quick decision-making on actions requiring collective advocacy and follow-up, as well as organizing and back-stopping for FP commitments monitoring and accountability.

Recognizing the need for a decentralized approach, FP2030 established regional hubs, including one in East and Southern Africa (ESA). This aimed to ensure a more coordinated approach to tracking and implementing FP2030 commitments, as well as better support country partnerships and country-to-country collaboration and learnings.

Currently, the working structure operates through the FP2030 focal points, which include governments, donors, civil society organizations, youth-led organizations, and the private sector in the ESA region. Since there is no physical presence in all countries, the hub relies heavily on partnerships and collaboration. One challenge faced is the disparity in engagement levels: in some countries the actors are actively involved in developing, advocating, and implementing commitments with strong political goodwill, while other countries have dormant focal points with weak structures and little political support.

Lessons from the Global Movement

A key lesson from these efforts to create a global movement is the necessity of building localized robust partnerships and connections. There is also a need to customize and contextualize discussions and advocacy messages to be issue-specific per country. Domestic resource mobilization goes beyond funding—it requires partnering with institutions, groups and individuals that know how to move, collaborate, and advocate to attract investment for FP and implement funding effectively.

Strategies for Addressing Challenges

To address these issues, FP2030 and its ESA Hub employ several strategies:

  • Strengthening Youth Capacity: Empowering youth focal points through SMART advocacy training and other capacity building initiatives, to be AYSRH subject matters experts within all spaces.
  • Linking Structures to Platforms: Connect FP focal point structures to various platforms, including Technical Working Groups (TWGs), governments, and donors, to align their key priority areas to local and national agendas.
  • Facilitating Cross-Learning Forums: Convene forums for FP focal points from different countries to share best practices and experiences and furthermore enhance south-to-south collaboration.

Key Lessons Learned

FP2030’s flexibility and willingness to learn and adapt resulted in many lessons learned that they uncovered and shared during the Fail Fest. These include:

Restructure for Effectiveness:

Restructuring FP2030 way of working can enhance its impact.

Decentralize Structures:

Adapt structures to cultural and contextual differences/uniqueness and reduce decision-making time and bureaucracy.

Youth Decision-Making Involvement:

Enable and technically equip youth to participate in the decision-making process.

Foster Political Support:

Building political support for advocacy and resource mobilization.

Meaningful Youth Engagement:

Create spaces for youth to become advocates in policy-making and strategy engagement.

Align with Relevant Partners:

Partner with organizations that align with our goals therefore expand the movement.

Continuous Engagement:

Sustain focused engagement and visibility at country level feeding to the regional (hub) level.

Strengthen Advocacy Capacity:

Enhance the advocacy and strategic partnership skills of focal points (financial advocacy, policy engagement, and more).

Establish Internal Linkages:

Foster connections within countries.

Identify Linking Platforms:

Find and utilize platforms for linking and learning.

Contextualize Key Advocacy Messages:

Tailor messages to specific contexts.

Timely Fund Utilization:

Advocate for the timely disbursement and effective utilization of funds.

This experience from FP2030 highlights the need to be adaptable, build strong partnerships, and employ focused strategies. By incorporating these insights, FP2030 is more effectively equipped to advocate for and quickly make the changes needed to provide more conducive spaces to access modern contraceptive methods. Through continuous learning and strategic engagement, the regional hub and its partners can make significant strides toward achieving our goals.

Irene Alenga

Knowledge Management and Community Engagement Lead, Amref Health Africa

Irene is an established social economist with over 13 years’ experience in research, policy analysis, knowledge management, and partnership engagement. As a researcher, she has been involved in the coordination and implementation of over 20 social economic research projects in various disciplines within the Eastern African Region. In her work as a Knowledge Management Consultant, Irene has been involved in health-related studies through work with public health and technology-focused institutions in Tanzania, Kenya, Uganda and Malawi where she has successfully teased out impact stories and increased visibility of project interventions. Her expertise in developing and supporting management processes, lessons learned, and best practices is exemplified in the three-year organizational change management and project closure process of the USAID| DELIVER and Supply Chain Management Systems (SCMS) 10-year project in Tanzania. In the emerging practice of Human Centered Design, Irene has successfully facilitated a positive end to end product experience through conducting user experience studies while implementing the USAID| DREAMS Project amongst adolescent girls and young women (AGYWs) in Kenya, Uganda, and Tanzania. Irene is well-versed in resource mobilization and donor management, especially with USAID, DFID, and EU.

Collins Otieno

East Africa FP/RH Technical Officer

Meet Collins, a versatile development practitioner with a wealth of experience and expertise in family planning and reproductive health (FP/RH) communication, program and grant management, capacity strengthening and technical assistance, social and behavior change, information management, and media/communication outreach. Collins has dedicated his career to working with local, national, and international development NGOs to implement successful FP/RH interventions in East Africa (Kenya, Uganda, & Ethiopia) and West Africa (Burkina Faso, Senegal, and Nigeria). His work has focused on youth development, comprehensive sexual and reproductive health (SRH), community engagement, media campaigns, advocacy communications, social norms, and civic engagement. Previously, Collins worked with Planned Parenthood Global, where he provided FP/RH technical assistance and support to Africa Region country programs. He contributed to the FP2030 Initiative’s High Impact Practices (HIP) program in developing the FP HIP briefs. He also worked with The Youth Agenda and I Choose Life-Africa, where he led various youth campaigns and FP/RH initiatives. In addition to his professional endeavors, Collins is passionate about exploring how digital communication and engagement are shaping and moving FP/RH development in Africa and around the world. He loves the outdoors and is an avid camper and hiker. Collins is also a social media enthusiast and can be found on Instagram, LinkedIn, Facebook, and sometimes Twitter.

Febronne Achieng

Regional Knowledge Management Officer, Amref Health Africa

Febronne has over 8 years of experience in Sexual Reproductive and Health (SRH), specializing in health behavior change programs. She is skilled in evidence-based policy formulation, advocacy, and knowledge product curation, particularly in the realm of reproductive, maternal, newborn, and adolescent health. Febronne is adept at providing technical support and capacity building to governments, partners, and communities across urban and rural areas. Her expertise also extends to knowledge management (KM), where she has successfully developed accountability and monitoring tools, crafted advocacy strategies, and curated knowledge products for dissemination. Febronne has a strong track record of project coordination, offering technical guidance on SRHR interventions and facilitating gender-transformative approaches, advocacy, and documentation. Her contributions have been significant in projects addressing family planning, newborn health, and ICPD/FP2030 commitments.