When public health officials make decisions, they are faced with competing demands on financial resources, conflicting interests, and the imperative to meet national health goals. Decision-makers need tools to help them establish a healthy market, particularly in resource-constrained settings. SHOPS Plus found this to be the case in a recent activity in Tanzania, where their ultimate goal was to engage all the actors in Tanzania’s health market, public and private, to ensure proper targeting of investments and meet the health needs of all Tanzanians.