Category:
Knowledge Marketing
The EAST framework, developed by the Behavioural Insights Team (BIT), is a notable and well-used behavioral science framework that FP/RH programs can use to overcome common biases in knowledge management for FP/RH professionals. EAST stands for “easy, attractive, social, and timely”—four principles that Knowledge SUCCESS as it designs and implements knowledge management activities to get the latest evidence and best practices into FP/RH programs around the world.
Maryam Yusuf, an Associate with Busara Center for Behavioral Economics, shares research on cognitive overload and choice overload, offers insights from co-creation workshops, and suggests considerations for sharing information without overwhelming audiences.
Listen to “Inside the FP Story”
Grab a cup of coffee or tea and listen in on honest conversations with family planning program experts around the world as they share what has worked in their settings — and what to avoid — in our podcast series, Inside the FP Story.
Click on the image above to visit the podcast page or on your preferred provider below to listen to Inside the FP Story.
