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Knowledge Management Through a Behavioral Economics Lens

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Behavior is at the heart of both how and why we find, share, and use knowledge. There are very real, behavior-driven reasons – some within our control, some dependent on our environment – that influence how we look for information, why we share it with others, and what we do with it once we find it. Why is it that intention doesn’t always translate into action? In this webinar, we’ll explore this question and others, looking specifically at how behavioral economics can help us better understand knowledge management (KM) behaviors within the family planning and reproductive health (FP/RH) community.

Join us as we share findings from formative research recently completed by Knowledge SUCCESS. We looked at how four groups of FP/RH professionals (program managers, technical advisors, researchers, and policymakers) search for and share information, their learning styles and preferences, attitudes towards knowledge management, and experiences with different KM platforms. Our goal was to gain a deeper understanding of the KM behaviors, motivations, and needs of FP/RH professionals to inform KM investments in programs.

By the end of this webinar, you’ll have an understanding of what KM barriers and opportunities currently exist specific to FP/RH professionals and how your program or organization can start to address them.

This webinar will be held in English with simultaneous French interpretation.


  • Tuesday, September 1, 2020
  • 8:00-9:00 am Eastern Daylight Time
  • To be held on Zoom (password-protected)


  • Ruwaida Salem, Senior Program Officer, Johns Hopkins Center for Communication Programs; Knowledge Solutions Team Lead, Knowledge SUCCESS


  • Sarah Hopwood, Senior Associate, Busara Center for Behavioral Economics
  • Salim Seif Kombo, Associate, Busara Center for Behavioral Economics
  • Anne Ballard Sara, Program Officer II, Johns Hopkins Center for Communication Programs

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