Social Media Toolkit: Social Norms and Family Planning

We created this toolkit to support promotion of the collection, 20 Essential Resources on Social Norms and Family Planning.

View the blog post announcement for 20 Essential Resources on Social Norms and Family Planning.

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Want to understand the relationship between social norms and reproductive health? Check out 20 Essential Resources on Social Norms + Family Planning, curated by @FPRHKnowledge @PassagesProject to provide all you need to know in one place.

To achieve sustained + meaningful improvements in #AYSRH, programs must address expectations and unwritten rules surrounding acceptable behaviors. How can your FP/RH program do this? This collection of 20 essential resources will show you. @fprhknowledge

Social norms frequently discourage young people from seeking reproductive health information and services. How can your #familyplanning #reprohealth program address this problem? @fprhknowledge @PassagesProject curated evidence-based resources that will show you.

Community group engagement has been associated with higher levels of contraceptive use. This collection by @fprhknowledge @PassagesProject includes a comprehensive guide for how to sustainably and meaningfully engage community leaders.

Social norms reflect commonly shared beliefs about appropriate actions. During a crisis, social norms can change #contraception access and use. As our community’s #FPinCOVIDresponse unfolds, here are 20 resources you can use to inform your work.


Post #1

Knowledge SUCCESS and the Passages Project just curated a collection of 20 essential resources on social norms and family planning.

Social norms are the unwritten rules of behavior shared by members of a group. Social norms related to family planning behaviors—including those that discourage couples from discussing family planning, pressure young couples to prove their fertility soon after marriage, or frown on contraceptive use altogether—have a clear impact on health and well-being. Norms-shifting interventions have the potential to shift these harmful norms into ones that support positive family planning outcomes.

The resources in this collection span from basic briefs, which introduce how and why social norms matter, to detailed guides that will show you how to re-create norms-shifting interventions that are proven to lead to significant improvements in attitudes and behaviors.

Post #2

When confronted with too many choices, most people resort to either going with the default choice or putting off a decision altogether. In the context of FP/RH programs, this means that high-quality evidence, experience, and best practices often are not being put to use—simply because we are overloaded with information that we feel unable to process on our own.

USAID’s Knowledge SUCCESS project is starting a new series to help FP/RH professionals sorting through all the high-quality, well-written resources out there on family planning and reproductive health. In partnership with other FP/RH experts from a wide range of organizations, the Knowledge SUCCESS team will be curating collections of 20 essential resources
on important FP/RH programmatic topics. Each collection will provide:

  • An easily scanned, responsive “hub” that curates all 20 resources on one page—no extra work to find what you’re looking for.
  • A variety of formats, such as reports, videos, infographics, and journal articles, to appeal to different learning styles.
  • An explanation of why each resource is essential, to help you decide
    if it’s something that’s relevant and timely for your own work.

Learn more about the series and how you can contribute here:

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