The private sector in Nepal is an important source of short-acting reversible contraceptives. It represents a critical opportunity to increase contraceptive access and choice. The Government of Nepal (GON) has emphasized the importance of strengthening social marketing and the private sector (National Family Planning Costed Implementation Plan 2015–2020). Nepal CRS Company (CRS) has introduced contraceptive products and services in the country for almost 50 years. Recent innovations in social marketing, through the use of marketing methods, intend to bring about social and behavioral change to improve citizens' quality of life.