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Breakthrough ACTION

Breakthrough ACTION and RESEARCH for Social and Behavior Change

Breakthrough ACTION

Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors—from using modern contraceptive methods and sleeping under bed nets to being tested for HIV—by forging, testing, and scaling up new and hybrid approaches to social and behavior change (SBC).

Firmly grounded in proven practices, Breakthrough ACTION works in partnership with governments, civil society, and communities around the world to implement creative and sustainable SBC programming, nurture SBC champions, mainstream new techniques and technologies, and advocate strategic and sustained investment in SBC.

Latest Posts

Pre-testing Empathways in Côte d’Ivoire. Image credit: Breakthrough ACTION / filter by Prisma ("Golden Hour")

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