Here at Knowledge SUCCESS, we’re always thinking of new ways to deliver family planning and reproductive health (FP/RH) information…and looking for ways to do this better. A few months back, we decided to try out a new way to share the latest FP/RH news and resources. We called it And Another Thing. We couldn’t always share the relevant and timely resource submissions we got each week in our newsletter That One Thing, so we envisioned And Another Thing as our way to help those looking for more find it easily.
Despite a promising start, we analyzed various metrics—like page views of And Another Thing and clicks from our weekly Trending News newsletter where we promoted it—and made the decision to discontinue the series. It didn’t seem to land as the resource our audience wanted to see. Why invest our resources into it when we could be focusing on the type of content our readers could benefit from and use in their FP/RH work?
This was our reasoning for discontinuing the series. But instead of mourning this “failure,” we’re viewing it as an opportunity. To what? Read on.