In October 2020, staff at the Johns Hopkins Center for Communication Programs (CCP) noticed a change in the search patterns bringing people to the Knowledge SUCCESS website. “What is the advocacy message of family planning” had moved up the charts, with a nearly 900% increase over the previous month. 99% of those queries originated in the Philippines due to a UNFPA Philippines warning stating that the country risked a spike in the number of unintended pregnancies if coronavirus-related quarantine measures remained in place until the end of 2020.