The EAST framework, developed by the Behavioural Insights Team (BIT), is a notable and well-used behavioral science framework that FP/RH programs can use to overcome common biases in knowledge management for FP/RH professionals. EAST stands for “easy, attractive, social, and timely”—four principles that Knowledge SUCCESS as it designs and implements knowledge management activities to get the latest evidence and best practices into FP/RH programs around the world.