Rewards tend to have a strong effect on driving compliance with desired behaviors. For example, when Knowledge SUCCESS wanted to stimulate innovation for new knowledge management solutions, we launched The Pitch, a series of regional competitions among FP/RH stakeholders in sub-Saharan Africa and Asia to design and implement knowledge management innovations, with the chance for four participants to be selected for a sub-award for up to $50,000 each. Alongside monetary incentives, gamification can drive attraction, which has proven to be effective across many fields. Gamification leverages competitive spirit by creating games or activities that encourage and reward the desired behavior. On FP insight, for example, users who complete a scavenger hunt to learn how to use key features of the platform earn a visual badge on their profile, letting other users know they’re an “Explorer.”