Social and behavior change (SBC) approaches can increase the use of modern contraceptives by addressing the attitudes and social norms that influence demand. However, they often do not receive attention, partly because many practitioners are not effectively measuring their SBC efforts. Breakthrough ACTION interviewed voluntary family planning stakeholders in West Africa to learn why.
When it comes to family planning and reproductive health (FP/RH) programming, encouraging behavior change starts by understanding what shapes consumer decisions. Because when we truly understand the core attitudes that influence – and at times, limit – how people perceive contraception, we can better design and deliver solutions that serve their needs.
Grab a cup of coffee or tea and listen in on honest conversations with family planning program experts around the world as they share what has worked in their settings — and what to avoid — in our podcast series, Inside the FP Story.
Click on the image above to visit the podcast page or on your preferred provider below to listen to Inside the FP Story.
Knowledge SUCCESS is a five-year global project led by a consortium of partners and funded by USAID’s Office of Population and Reproductive Health to support learning, and create opportunities for collaboration and knowledge exchange, within the family planning and reproductive health community.
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