We appreciate all the emails we’ve received since 2020 from subscribers sharing new resources, commenting on our selections, and sometimes just saying hello. Ending That One Thing not only maintains the quality of content for our other newsletters, but also respects your time and attention and allows us to find fresh ways to meet knowledge needs. With this approach, we believe that That One Thing’s legacy endures beyond its final issue.
A final note to those of you who publish email newsletters for readers in Africa: offer them in French! The open rate for the French version of That One Thing, which was sent to a separate list, was seven percent higher than the open rate for the English version. Since the newsletter launched, 49% of That One Thing pageviews on the Knowledge SUCCESS website have been of its French versions. The data shows that if we provide resources in French, people use them.
A special thank-you to our Knowledge SUCCESS colleagues (past and present) who have contributed to That One Thing since it launched: Irene Alenga, Sonia Abraham, Anne Ballard Sara, Cozette Boakye, Alison Bodenheimer, Grace Gayoso Pasion, Brittany Goetsch, Sarah Harlan, Diana Mukami, Tykia Murray, Alex Omari, Collins Otieno, Pranab Rajbhandari, Frederick Rariewa, Ruwaida Salem, Marla Shaivitz, Aissatou Thioye, Elizabeth Tully, Sophie Weiner